5 Aug 20265 min read
Human, AI or automation: who should handle each task?
Four questions to decide what to automate, what to hand to AI and what stays human in your SME. With twelve concrete examples and the mistakes to avoid.
Blog · Articles · Research
Field notes from the operators
All our research, strategies, and system concepts synthesised in one place, ready to use.
10 Jul 20267 min read
How much does a website cost in Switzerland? The real numbers
Business site, online shop or rebuild: real Swiss market prices, the costs quotes leave out, and the traps to avoid before you sign.
4 Sept 20265 min read
One page vs multi-page website: which to choose?
How to choose between a one page and multi-page website? Comparative analysis of costs, benefits and limitations to make the right decision for your situation.
2 Sept 20264 min read
What Swiss accounting firms can automate
Practical guide to automate invoice entry and repetitive tasks in Swiss accounting firms. Real solutions, actual costs and limitations.
31 Aug 20265 min read
Ten tasks to automate first in a service SME
Discover the repetitive tasks your SME can automate to save time and reduce errors. Practical guide with concrete examples and selection criteria.
28 Aug 20265 min read
AI and the FDPA: what your SME must check
How to ensure AI compliance with Swiss FDPA: legal obligations, fines up to CHF 250,000, and practical rules for SMEs.
26 Aug 20265 min read
I use ChatGPT for emails. What's next?
From personal AI assistant to automated workflows: how to evolve from occasional ChatGPT use to an effective automation strategy for your SME.
25 Aug 20264 min read
How much does website maintenance cost in Switzerland?
Real website maintenance prices in Switzerland: CHF 50-200/month depending on your needs. What's included, when you can skip it, and how to choose.
24 Aug 20265 min read
Automate invoice reminders: the complete guide for Swiss SMEs
How to automate your overdue invoice reminders with Swiss tools and n8n. Practical solutions, real costs and limitations for Swiss SMEs.
23 Aug 20265 min read
Website redesign: how to rebuild without losing your Google rankings
When to rebuild your website, what a redesign costs in Switzerland, and the redirect method that keeps your Google rankings intact.
22 Aug 20265 min read
Google Business Profile: local SEO before your website
44% of local search clicks go to the Map Pack vs 29% to organic results. Practical guide to optimize your Google Business Profile for free before investing in a website.
21 Aug 20264 min read
French and English websites: what changes and what it costs
Creating bilingual French-English websites in Switzerland: real costs, technical hreflang setup and when it's actually necessary.
20 Aug 20264 min read
SEO costs in Switzerland: the real numbers
Hourly rates, audits and monthly retainers: what SEO really costs in Switzerland, what is paid once, and what you are billed for monthly for no reason.
19 Aug 20265 min read
AI consulting for Swiss SMEs: what it covers, what it costs
What serious AI consulting covers for an SME in French-speaking Switzerland, real market rates, and the cases where you do not need a consultant at all.
17 Aug 20264 min read
Brochure site or online shop: the right choice for an SME
Brochure site, online shop, or the middle option nobody proposes: how to choose based on what you actually sell, with real Swiss prices.
14 Aug 20264 min read
Website quotes: 5 questions to ask before signing
Three quotes, three prices, impossible to compare: the five questions that make website quotes comparable, and the traps they bring to the surface.
12 Aug 20264 min read
ChatGPT, Claude or Gemini: which one for your SME?
Per-seat prices, real strengths and data protection: an honest comparison of the three AI assistants for a Swiss SME, from a team that uses them daily.
29 Jul 20265 min read
Claude Code vs Codex: the honest comparison
Real prices, models, limits and use cases: a comparison of Claude Code and OpenAI Codex from a team that builds with these tools daily.
24 Jul 20265 min read
Web agency or freelancer: who should build your website?
Prices, timelines, risks and the questions to ask: how to choose between a freelancer and a web agency in French-speaking Switzerland.
12 May 20261 min read
The case for the invisible operator
Why the best automation is the kind no one in the building can point to — and how we decide what to make disappear first.
28 Apr 20261 min read
Automation that reports when it breaks
Silent automation is a liability. The pipelines we build flag their own failures before a customer ever sees one.